Facebook Advertising

This is a much more contentious issue than you may think. Itís all very well building a Facebook page, which is a simple task and can be set up in a couple of hours especially if you mimic your website (you already have most of the text and images), but where do you go then? There are many options – opening the site to the public, making it a closed group. And what do you say once you have a landing page? DO you hold a competition, ask for intelligent feedback?

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You can do all of these things, but the first is to try and get ëfriendsí and ëlikesí for the page – in other words make people aware that you have a page otherwise it will be a lonely and painful experience. Facebook digital marketing offers you the chance to advertise your page and/or products. The rates seem quite reasonable and so you think it will be pretty straight forward, especially when you see how finely tuned the advertisement can be regarding setting up your demographic target by country, age, personal likes, etc. Clicking the button to begin the advert, you wait for approval which is usually quick and hey presto, the page likes mount, the number of people reached mounts and you get excited.

You rush to your accounts department and in conjunction with your marketing people analyse the return for this campaign. Not even a blip on the oscilloscope measuring revenue. ìBut why?î I hear you cry. All those people driven to our Facebook page by the thousand and nothing? You soon start to see it isnít that simple. Your first tentative steps may not have cost a fortune but the returns were negligible.

Second mistake (no, I havenít missed one out – be patient): you used the same logic to develop Facebook as your website. They are two different worlds and the expectations of each audience is different.

First mistake: you were told you needed to be on Facebook – it was a make or break presence for your business. The fact remains that although it would be nice to have a Facebook presence, the reality is that it isnít always relevant to all businesses. Not only that but it has a different purpose. I see Facebook as a ëfuní option, more likely relevant to your actual customers than driving business. When people buy from you online, ask them to like you on Facebook – entice them there using a competition, say a discount voucher or the chance to enter a bigger, higher value competition. Maintain a relationship with them on Facebook; if you make it a pleasurable experience they may suggest others go there – itís more akin to a word of mouth thing.

Facebook has a number of other uses, firstly it can be used to assess a job applicant; you may (or not) be surprised at what people are prepared to share on Facebook, it will give you an insight into the person and whether or not they have a character flaw that may end up embarrassing the business at a later stage.

Less Big Brother is using it to create a closed group, say an employee forum or a customer forum where you can hold Q&A sessions, store easily accessible FAQs, and other support related content. These groups can be tightly managed, membership being discretionary with rules about behaviour in order to remain a member. This is where Facebook has its strengths.

It is true that there are a number of businesses that have used Facebook to generate revenue. Before you run down that route costing you marketing effort and cash, make sure your business would work and think of a suitable process for this channel. Remember that these channels can bite back if inappropriately used and it is quite a challenge to fight against a bad reputation once established. There are many marketing companies that can help you make the most of FB advertising, we recommend Clockwork Sales in Portsmouth, Hampshire, UK. You gave your website careful consideration, you must respect all other channels in the same way and donít be gulled into thinking that just because itís simple to set up that it will be of benefit to your business.

Article Marketing Explained

Wikipedia defines article marketing as:

“A type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace.

Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.”

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Does article marketing work?

Yes, it does. But you have to be committed to it.

That means you can’t write one or two articles, and expect to see results. In order for article marketing to be effective, you have to write many articles consistently over time.

How Many Articles Do You Need to Write to See Results?

It’s been my experience that serious article marketers usually write at least one article per week. I personally write a minimum of two articles each week. Again, that’s a minimum. I’ve written as many as three or four articles in one week.

So What’s the Secret of Article Marketing? Why Does it Work?

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Article marketing works for three main reasons:

1. It Gives You Credibility. Writing articles allows you to present yourself as an expert in your field – provided, of course, you really are an expert, or at the very least have above average knowledge of the topic that you’re writing about. This not only gives you instant credibility, it also gives you a leg up on your competition.

Let me explain. When someone reads an informative, value-packed article written by you, at the end of the article they click on the link in your resource box which takes them to your website or a page of your choosing.

The prospect is much more relaxed and less apprehensive when she arrives at your website, because she arrived via an informative article that she herself chose to read, as opposed to an intrusive, hyped-up advertisement.

And since she just read your article, she is much more comfortable with you, and as a result is much more likely to purchase whatever it is that you’re selling.

2. It’s Targeted. People generally read information that focuses on the subject matter that they’re interested in. For example, pet owners will read information related to their pets. Car enthusiasts will read information about cars, and so on and so forth.

That means readers of your articles are already targeted. And if what you’re selling is related to the subject matter of the article (which it should be), you have a better than average chance of making the sale.

3. Articles Are Viral. That means if people find value in what you write, they will pass along your articles to others voluntarily. I can’t even count the number of times friends and colleagues of mine have e-mailed articles to me they thought I might be interested in reading, and vice versa.

If your article is well-written and presents valuable information, it could be passed along and seen by thousands of potential prospects.

But What if I’m Not a Good Writer?

Now I realize not everyone is capable of writing articles. However, you can still participate in article marketing, because there are services that will ghost-write articles for you at a reasonable price, and allow you to claim ownership of those articles.

One extremely reputable article marketing service that I have particular high regard for is Bill Platt’s ThePhantomWriters.com.

One Last Thing About Article Marketing

I know it’s popular to submit your articles to all the top article directories, or use the latest software to blast your article to a gazillion publishers. But I disagree with that approach.

I find it’s much more effective to choose one or two initial publications that you would like to be featured in, then work on developing a relationship with them. That’s exactly the method I use today.

I’ve established a relationship with a couple of select publications, and I submit my articles to them exclusively. If you want to have some control over where your articles are published, I advise you to do the same.

The small business owner’s dilemma

Many small business owners have faced this problem: They know online marketing is the future, that most transactions are made online, that the majority of their customers are online and they know that if they are going to be a profitable business long term, they have to be visible here. But it is tough. Essentially the survival and health of your business, ( and family) depends on something you know NOTHING about. It is obviously something of much stress.

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Go the PPC route?
So the 1st route is pay through your ar*se for Adwords. Some companies can make it work, some. But generally the PPC advertising route is a slow death or the long road to meagre profits for any small business. It is no surprise that Google is one of the richest corporations on the planet, far richer than many 3rd world countries with over 300 billion in revenues EVERY year. You can be damn sure that they want to keep this system in place, this means making any other method of online marketing as difficult as possible. ( cough cough SEO ).
Find a ‘respectable agency’?
The 2nd route is to to go for some kind of white label agency. Again, there are very few agencies that have a clue what they are doing when it comes to SEO in 2015. You will be told ‘ SEO is a long term thing’ 8 months into a campaign with no results. It doesn’t matter if they say they worked at Google. Do they actually have any ranking proof? Finding a good online marketing firm in a sea of wheelers and dealers is difficult. Generally large agencies are no good for small businesses as they are simply just too expensive. They have huge office and staffing costs, this means less time and budget for linkbuilding.
Get a Freelancer ?

Better than the 1st 2 options in some respects, yet not without its difficulties. There are many freelancers who look great and promise ‘100% white hat SEO’ yet will end up getting your web page in a Google penalty. There are many people from all around the world who are willing to work for you for very competitive rates.
Look at Freelancer.com
So ask, do they really know Google’s Terms of Service.

Look here for Tenerife SEO.

https://www.pinterest.com/Localoptimize/seo-tenerife/

 

 

Why Online Marketing is the new gold rush

8  BIG Reasons Why Online Marketing Is Important written by: Jose Monsalve

 

 

Reasons key  Why Online Marketing Is Important

Advancement in technology has driven more people to the internet in search of information or even products to buy. Therefore, this is a clear indication that you can never go wrong with online marketing. Online or internet marketing is important for your business because of the following reasons:
1. Makes it convenient to target a specific market

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It is easier to divide your clients to different groups and reach them in a way suitable for each. You can do this by making your advertisements available to each of them based on location, age or any other factor.
2. It is easier to track the number of people you reach out to

Online marketing enables you to track your progress in advertising. You will be able to track everything from the moment the customer visits your site to when you make a sale. This enables you to perfect any area of marketing that went wrong.
3. Less costly way of advertising

This has proven to be quite economical compared to other ways of marketing and more people are embracing the use of the internet. One will spend less on starting a website or marketing through social media and you will be able to access your target market.
4. Enables you to reach a wider market

Almost every household in most parts of the world has access to the internet. This implies that if you use online marketing for your business millions will know about it as long as you use it well and hence you will make more money.
5. It is interactive, hence brings you closer to the customer

Internet marketing enables the user to browse through whatever he or she may want and get the required information. Besides reading about what is advertised, potential customers can ask questions to find out more about the products.
6. Increased product awareness

It is easier and faster to ensure people are aware of your product by using the internet as opposed to other methods. Anyone is likely to come across your product while browsing through the internet and get to know about it even if one had no intentions of searching for it online.
7. Enables customer engagement and builds confidence in your products

You will find that online platform easily brings the buyer and seller closer at any time. This enables the consumer to find out more about the product directly from the seller hence builds confidence in the product advertised.
8. Helps to boost sales! – the most important reason of all ! ?

Everyone prefers buying products online from the comfort of their homes or even offices hence by marketing your products online you make it easier for one to purchase them. In fact online shopping is currently trending therefore you will never go wrong using online marketing.
There are numerous advantages that come with online marketing for any one in any line of business. You can get started by building a site and also make your presence known in various social media platforms. This will help you take your business to the next level and make it known around the world.

Be sure to follow Matt Cutt’s blog, when doing SEO.

Local Optimize Espana

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