Article Marketing

Choosing the best online business opportunity

Choosing the best online business opportunity 0

Questions to ask

When you try to choose the best online business opportunity, you inevitably end up researching the Forex market, the Paid Survey industry and the Data Capture job field. We’ll show you a better alternative and explain the 3 factors that are crucial in selecting the best online business opportunity.


To choose the best online business, you should ask yourself if it answers to all of the following :

  • Do you build your own business, or are you working to make someone else money?
  • Is your earning potential unlimited, or constrained by the amount of hours you are sitting behind your computer?
  • Does the business have the potential to expand and grow?

Let’s have a look at these in detail.

Own your own business

Doing paid survey work or data entry jobs will perhaps give you some money on the side, but how sustainable is it in the long run?

If the company goes bankrupt you will be out of a job and your income will dry up.

The speculative forex market is nothing less than technical gambling.
If you have lots of money to throw away, feel free to enter it at your own risk.

The only people I have seen making money in this industry are those providing the trading platforms and those teaching forex trading methods.

Rather be your own boss.

If I told you it is possible to create your own online business and your success depended on nothing more than your own motivation, would you want to find out more ?

Sure you do: check out this site: Site Build-It

Free up your own time

Any work where the revenue earned is in direct relation to the amount of time you spend working on it sounds like a bad business model to me.

Undoubtedly, if you create your own web business, you will be putting in a lot of time initially, but as your site grows and progresses, you will need to spend less time maintaining it and use your time wisely to grow it or duplicate its success.

Ken Evoy has a great way to explain it when he shows how SBI fits in with work-from-home opportunities: Work from Home Opportunities

Expand your potential

Once your webbusiness has started earning even a moderate amount of revenue, do you sit on your laurels or find ways to increase your profit ?

Clearly you want to make more !

An opportunity is not really an opportunity if you can only do it once.

The success must be repeatable, otherwise you cannot grow.

With an online webbusiness, you will be able to outsource a lot of the work once it is in maintenance mode while you research your next niche so you can start your second and third site.

Facebook Advertising

Facebook Advertising 0

This is a much more contentious issue than you may think. Itís all very well building a Facebook page, which is a simple task and can be set up in a couple of hours especially if you mimic your website (you already have most of the text and images), but where do you go then? There are many options – opening the site to the public, making it a closed group. And what do you say once you have a landing page? DO you hold a competition, ask for intelligent feedback?


You can do all of these things, but the first is to try and get ëfriendsí and ëlikesí for the page – in other words make people aware that you have a page otherwise it will be a lonely and painful experience. Facebook digital marketing offers you the chance to advertise your page and/or products. The rates seem quite reasonable and so you think it will be pretty straight forward, especially when you see how finely tuned the advertisement can be regarding setting up your demographic target by country, age, personal likes, etc. Clicking the button to begin the advert, you wait for approval which is usually quick and hey presto, the page likes mount, the number of people reached mounts and you get excited.

You rush to your accounts department and in conjunction with your marketing people analyse the return for this campaign. Not even a blip on the oscilloscope measuring revenue. ìBut why?î I hear you cry. All those people driven to our Facebook page by the thousand and nothing? You soon start to see it isnít that simple. Your first tentative steps may not have cost a fortune but the returns were negligible.

Second mistake (no, I havenít missed one out – be patient): you used the same logic to develop Facebook as your website. They are two different worlds and the expectations of each audience is different.

First mistake: you were told you needed to be on Facebook – it was a make or break presence for your business. The fact remains that although it would be nice to have a Facebook presence, the reality is that it isnít always relevant to all businesses. Not only that but it has a different purpose. I see Facebook as a ëfuní option, more likely relevant to your actual customers than driving business. When people buy from you online, ask them to like you on Facebook – entice them there using a competition, say a discount voucher or the chance to enter a bigger, higher value competition. Maintain a relationship with them on Facebook; if you make it a pleasurable experience they may suggest others go there – itís more akin to a word of mouth thing.

Facebook has a number of other uses, firstly it can be used to assess a job applicant; you may (or not) be surprised at what people are prepared to share on Facebook, it will give you an insight into the person and whether or not they have a character flaw that may end up embarrassing the business at a later stage.

Less Big Brother is using it to create a closed group, say an employee forum or a customer forum where you can hold Q&A sessions, store easily accessible FAQs, and other support related content. These groups can be tightly managed, membership being discretionary with rules about behaviour in order to remain a member. This is where Facebook has its strengths.

It is true that there are a number of businesses that have used Facebook to generate revenue. Before you run down that route costing you marketing effort and cash, make sure your business would work and think of a suitable process for this channel. Remember that these channels can bite back if inappropriately used and it is quite a challenge to fight against a bad reputation once established. There are many marketing companies that can help you make the most of FB advertising, we recommend Clockwork Sales in Portsmouth, Hampshire, UK. You gave your website careful consideration, you must respect all other channels in the same way and donít be gulled into thinking that just because itís simple to set up that it will be of benefit to your business.