Smart Content Marketing Strategy Tips
Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes?
The job of any smart marketer is to enter a conversation that’s already taking place in the mind of the prospect and channel the existing desire for solutions and benefits to a specific product or service.
The key to intimately understanding that conversation is to first understand how the people you want to reach think, feel, and view the world.
This is not an “Internet” concept; however, search engines and social media have given us the ability to glean this vital insight in ways that were impossible before.
The Return Of Audience Optimization
The idea is to constantly increase the level of trust the audience has in you, a process I call audience optimization. This, in turn, results in conversion optimization.
Social network fans and followers on Facebook, Twitter, Google+, and LinkedIn are definitely part of your audience, but your relationship with them is the relative weakest in the concentric circles of trust. They perform a vital function, however, even if they never become customers and clients — they share your content.
The goal is to continually move your audience from the circle at which they entered into the deeper, stronger relationship circles. (For example, the focused email channel before conversion to customer/client is where an email auto-responder or other marketing automation will become your best friend.)
And don’t forget — your existing customers and clients are not only part of the audience, they’re vital members of it. Not only when it comes to repeat purchases and recurring lines of business, but also as sharers and evangelists.
Search Happens: But You’ve Got To Keep Them
I have learned from a Maui SEO company, that the process of audience optimization naturally lends itself to SEO. Search rankings become a benefit of the content marketing process instead of an isolated tactic.
You’ll notice that search isn’t included in the ring of circles, because it’s only a source. Targeted search engine traffic is the most likely to enter your audience at a deeper level, perhaps even directly into the customer/client rings. But unless you optimize your site to actually make the conversion, that search traffic is lost, likely never to return.
Great content that generates social media and search traffic are vital aspects of any viable content or article marketing strategy. But all of this “optimization” you’re doing is really about building an audience that shares, evangelizes, converts, and most of all trusts.
SEO – a basic guide for businesses in Berkshire
The internet is undoubtedly the largest and most easily accessible source of information. With more and more individuals relying on the internet for all their needs, it has become indispensable for every kind of organization to make their online presence. The same holds true for nonprofits. While the biggest anxiety for nonprofits is to discover the method and means of how to grab and hold attention in the virtual world, it is not as big a task as it may seem.
The first step towards achieving the goal of creating a remarkable online presence for a nonprofit is to create a website. The website needs to be information-oriented and should tell the reader about the objective of the nonprofit along with the causes it supports and the progress made so far. The website should also highlight the call to action, which in most cases is to make a donation or volunteer to support the cause. Once this is accomplished, attention should be turned towards making the site more visible on search engines like Google, Yahoo and Bing. This can be accomplished by acquiring a spot in sponsored listings or creating a place in the top ranks of organic search results. While the former comes at a cost, the latter simply requires adhering to the principles of SEO or Search Engine Optimization. I can often by a good idea to go to a professional company to cater to your online marketing needs. Opmax- Search Engine Optimisation in Maidenhead.
By applying Search Engine Optimization strategies you can ensure that your website appears in the top few search results of a search engine results page. Search engine result pages list sites that are most relevant to a particular keyword search. Optimizing your site to this effect will help increase the number of visitors to your website as internet users are most inclined to visit sites that appear in the top 5 results of a search.
Search Engine Optimization can be done for a site by ensuring the following:
- Researching relevant keywords
- Optimizing content on your website for those keywords
- Indulging in Link building exercises
- Creating fresh content
- Launching a blog
- Using analytics to your advantage
- Social Media such as Linkined in can be a great way to network. George is a top SEO expert in Maidenhead.
Choosing the best online business opportunity
Questions to ask
When you try to choose the best online business opportunity, you inevitably end up researching the Forex market, the Paid Survey industry and the Data Capture job field. We’ll show you a better alternative and explain the 3 factors that are crucial in selecting the best online business opportunity.
To choose the best online business, you should ask yourself if it answers to all of the following :
- Do you build your own business, or are you working to make someone else money?
- Is your earning potential unlimited, or constrained by the amount of hours you are sitting behind your computer?
- Does the business have the potential to expand and grow?
Let’s have a look at these in detail.
Own your own business
Doing paid survey work or data entry jobs will perhaps give you some money on the side, but how sustainable is it in the long run?
If the company goes bankrupt you will be out of a job and your income will dry up.
The speculative forex market is nothing less than technical gambling.
If you have lots of money to throw away, feel free to enter it at your own risk.
The only people I have seen making money in this industry are those providing the trading platforms and those teaching forex trading methods.
Rather be your own boss.
If I told you it is possible to create your own online business and your success depended on nothing more than your own motivation, would you want to find out more ?
Sure you do: check out this site: Site Build-It
Free up your own time
Any work where the revenue earned is in direct relation to the amount of time you spend working on it sounds like a bad business model to me.
Undoubtedly, if you create your own web business, you will be putting in a lot of time initially, but as your site grows and progresses, you will need to spend less time maintaining it and use your time wisely to grow it or duplicate its success.
Ken Evoy has a great way to explain it when he shows how SBI fits in with work-from-home opportunities: Work from Home Opportunities
Expand your potential
Once your webbusiness has started earning even a moderate amount of revenue, do you sit on your laurels or find ways to increase your profit ?
Clearly you want to make more !
An opportunity is not really an opportunity if you can only do it once.
The success must be repeatable, otherwise you cannot grow.
With an online webbusiness, you will be able to outsource a lot of the work once it is in maintenance mode while you research your next niche so you can start your second and third site.
How making money on the internet really works
What is it all about ?
Whenever you do a search in Google or Yahoo, you will see a list of sites which are all related to the keyword terms you entered in the search box. Some of the pages listed will be relevant to your query, others irrelevant.
How making money on the internet really works:
Thousands of people are currently competing against each other to be at the top of those search engine listings, also called Search Engine Results Pages (SERPs).
You were not the only person in the world who entered that particular query (keyword) in the search box.
Depending on the nature of the keyword, there could be millions of people searching for the same keyword any given day. If your query is commercial in nature, the competition becomes more fierce. By competing for the top results in the results pages, website owners are vying for those millions of potential visitors. Once you click on one of the listings, you are now a visitor to that website and if the topic is a commercial one, you are now a potential customer.
Selling to the visitor
The website you have clicked on will probably have content relating to your query as well as links to products which might interest you. The product could be owned by the website owner, but it is also possible that the website owner does not own the product but has rights to advertise it on his site as an affiliate marketer.The purchase
If you buy the product through the affiliate link or directly from the supplier, money has been made and the circle starts again.
Is it difficult to become part of this circle and start making money on the internet yourself ?
Not at all. You don’t even need to be very techno-literate to set up your own website.
11-year olds are doing it.
All you need is access to a computer, an internet connection and a little education:
Affiliate Masters Course
You will need to use Acrobat Reader to be able to view it. (Click here to download your free Acrobat reader )
Everything else you need can be done for free.
You could set up a website for free using a Squidoo lens, market it with Web 2.0 marketing techniques,
sign up as an affiliate through an affiliate network such as www.clickbank.com and earn online money without too much trouble.
This is a much more contentious issue than you may think. Itís all very well building a Facebook page, which is a simple task and can be set up in a couple of hours especially if you mimic your website (you already have most of the text and images), but where do you go then? There are many options – opening the site to the public, making it a closed group. And what do you say once you have a landing page? DO you hold a competition, ask for intelligent feedback?
You can do all of these things, but the first is to try and get ëfriendsí and ëlikesí for the page – in other words make people aware that you have a page otherwise it will be a lonely and painful experience. Facebook digital marketing offers you the chance to advertise your page and/or products. The rates seem quite reasonable and so you think it will be pretty straight forward, especially when you see how finely tuned the advertisement can be regarding setting up your demographic target by country, age, personal likes, etc. Clicking the button to begin the advert, you wait for approval which is usually quick and hey presto, the page likes mount, the number of people reached mounts and you get excited.
You rush to your accounts department and in conjunction with your marketing people analyse the return for this campaign. Not even a blip on the oscilloscope measuring revenue. ìBut why?î I hear you cry. All those people driven to our Facebook page by the thousand and nothing? You soon start to see it isnít that simple. Your first tentative steps may not have cost a fortune but the returns were negligible.
Second mistake (no, I havenít missed one out – be patient): you used the same logic to develop Facebook as your website. They are two different worlds and the expectations of each audience is different.
First mistake: you were told you needed to be on Facebook – it was a make or break presence for your business. The fact remains that although it would be nice to have a Facebook presence, the reality is that it isnít always relevant to all businesses. Not only that but it has a different purpose. I see Facebook as a ëfuní option, more likely relevant to your actual customers than driving business. When people buy from you online, ask them to like you on Facebook – entice them there using a competition, say a discount voucher or the chance to enter a bigger, higher value competition. Maintain a relationship with them on Facebook; if you make it a pleasurable experience they may suggest others go there – itís more akin to a word of mouth thing.
Facebook has a number of other uses, firstly it can be used to assess a job applicant; you may (or not) be surprised at what people are prepared to share on Facebook, it will give you an insight into the person and whether or not they have a character flaw that may end up embarrassing the business at a later stage.
Less Big Brother is using it to create a closed group, say an employee forum or a customer forum where you can hold Q&A sessions, store easily accessible FAQs, and other support related content. These groups can be tightly managed, membership being discretionary with rules about behaviour in order to remain a member. This is where Facebook has its strengths.
It is true that there are a number of businesses that have used Facebook to generate revenue. Before you run down that route costing you marketing effort and cash, make sure your business would work and think of a suitable process for this channel. Remember that these channels can bite back if inappropriately used and it is quite a challenge to fight against a bad reputation once established. There are many marketing companies that can help you make the most of FB advertising, we recommend Clockwork Sales in Portsmouth, Hampshire, UK. You gave your website careful consideration, you must respect all other channels in the same way and donít be gulled into thinking that just because itís simple to set up that it will be of benefit to your business.
Article Marketing Explained
Wikipedia defines article marketing as:
“A type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace.
Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.”
Does article marketing work?
Yes, it does. But you have to be committed to it.
That means you can’t write one or two articles, and expect to see results. In order for article marketing to be effective, you have to write many articles consistently over time.
How Many Articles Do You Need to Write to See Results?
It’s been my experience that serious article marketers usually write at least one article per week. I personally write a minimum of two articles each week. Again, that’s a minimum. I’ve written as many as three or four articles in one week.
So What’s the Secret of Article Marketing? Why Does it Work?
Article marketing works for three main reasons:
1. It Gives You Credibility. Writing articles allows you to present yourself as an expert in your field – provided, of course, you really are an expert, or at the very least have above average knowledge of the topic that you’re writing about. This not only gives you instant credibility, it also gives you a leg up on your competition.
Let me explain. When someone reads an informative, value-packed article written by you, at the end of the article they click on the link in your resource box which takes them to your website or a page of your choosing.
The prospect is much more relaxed and less apprehensive when she arrives at your website, because she arrived via an informative article that she herself chose to read, as opposed to an intrusive, hyped-up advertisement.
And since she just read your article, she is much more comfortable with you, and as a result is much more likely to purchase whatever it is that you’re selling.
2. It’s Targeted. People generally read information that focuses on the subject matter that they’re interested in. For example, pet owners will read information related to their pets. Car enthusiasts will read information about cars, and so on and so forth.
That means readers of your articles are already targeted. And if what you’re selling is related to the subject matter of the article (which it should be), you have a better than average chance of making the sale.
3. Articles Are Viral. That means if people find value in what you write, they will pass along your articles to others voluntarily. I can’t even count the number of times friends and colleagues of mine have e-mailed articles to me they thought I might be interested in reading, and vice versa.
If your article is well-written and presents valuable information, it could be passed along and seen by thousands of potential prospects.
But What if I’m Not a Good Writer?
Now I realize not everyone is capable of writing articles. However, you can still participate in article marketing, because there are services that will ghost-write articles for you at a reasonable price, and allow you to claim ownership of those articles.
One extremely reputable article marketing service that I have particular high regard for is Bill Platt’s ThePhantomWriters.com.
One Last Thing About Article Marketing
I know it’s popular to submit your articles to all the top article directories, or use the latest software to blast your article to a gazillion publishers. But I disagree with that approach.
I find it’s much more effective to choose one or two initial publications that you would like to be featured in, then work on developing a relationship with them. That’s exactly the method I use today.
I’ve established a relationship with a couple of select publications, and I submit my articles to them exclusively. If you want to have some control over where your articles are published, I advise you to do the same.
The small business owner’s dilemma
Many small business owners have faced this problem: They know online marketing is the future, that most transactions are made online, that the majority of their customers are online and they know that if they are going to be a profitable business long term, they have to be visible here. But it is tough. Essentially the survival and health of your business, ( and family) depends on something you know NOTHING about. It is obviously something of much stress.
So the 1st route is pay through your ar*se for Adwords (bad idea) Some companies can make it work, some. But generally the PPC advertising route is a slow death or the long road to meagre profits for any small business. It is no surprise that Google is one of the richest corporations on the planet, far richer than many 3rd world countries with over 300 billion in revenues EVERY year. You can be damn sure that they want to keep this system in place, this means making any other method of online marketing as difficult as possible. ( cough cough SEO ).
Find a ‘respectable agency’?
The 2nd route is to to go for some kind of white label agency. Again, there are very few agencies that have a clue what they are doing when it comes to SEO in 2015. You will be told ‘ SEO is a long term thing’ 8 months into a campaign with no results. It doesn’t matter if they say they worked at Google. Do they actually have any ranking proof?
Get a Freelancer ?
Better than the 1st 2 options in some respects, yet not without its difficulties. There are many freelancers who look great and promise ‘100% white hat SEO’ yet will end up getting your web page in a Google penalty. There are many people from all around the world who are willing to work for you for very competitive rates.
Look at Freelancer.com
So ask, do they really know Google’s Terms of Service.
Why Online Marketing is the new gold rush
8 BIG Reasons Why Online Marketing Is Important written by: Jose Monsalve
Reasons key Why Online Marketing Is Important
Advancement in technology has driven more people to the internet in search of information or even products to buy. Therefore, this is a clear indication that you can never go wrong with online marketing. Online or internet marketing is important for your business because of the following reasons:
1. Makes it convenient to target a specific market
It is easier to divide your clients to different groups and reach them in a way suitable for each. You can do this by making your advertisements available to each of them based on location, age or any other factor.
2. It is easier to track the number of people you reach out to
Online marketing enables you to track your progress in advertising. You will be able to track everything from the moment the customer visits your site to when you make a sale. This enables you to perfect any area of marketing that went wrong.
3. Less costly way of advertising
This has proven to be quite economical compared to other ways of marketing and more people are embracing the use of the internet. One will spend less on starting a website or marketing through social media and you will be able to access your target market.
4. Enables you to reach a wider market
Almost every household in most parts of the world has access to the internet. This implies that if you use online marketing for your business millions will know about it as long as you use it well and hence you will make more money.
5. It is interactive, hence brings you closer to the customer
Internet marketing enables the user to browse through whatever he or she may want and get the required information. Besides reading about what is advertised, potential customers can ask questions to find out more about the products.
6. Increased product awareness
It is easier and faster to ensure people are aware of your product by using the internet as opposed to other methods. Anyone is likely to come across your product while browsing through the internet and get to know about it even if one had no intentions of searching for it online.
7. Enables customer engagement and builds confidence in your products
You will find that online platform easily brings the buyer and seller closer at any time. This enables the consumer to find out more about the product directly from the seller hence builds confidence in the product advertised.
8. Helps to boost sales! – the most important reason of all ! ?
Everyone prefers buying products online from the comfort of their homes or even offices hence by marketing your products online you make it easier for one to purchase them. In fact online shopping is currently trending therefore you will never go wrong using online marketing.
There are numerous advantages that come with online marketing for any one in any line of business. You can get started by building a site and also make your presence known in various social media platforms. This will help you take your business to the next level and make it known around the world.
Be sure to follow Matt Cutt’s blog, when doing SEO.